The 2016 campaign for SLOCHE is out. I was approached in February to direct this year's campaign. This is my first production with the new company I work for, Mile-Inn. The concept was imagined by Léa Jeanmougin and Jean-Christian Bizier at Havas Worldwide. We conceptualized a new signature for the brand inspired by Norman McLaren's animation film "Neighbors". To demonstrate how it would work prior to shooting, by buddy Jason and I did some tests in the dance studio. The final effects were created by Fly Studio.